Welcome to another post on fast business skills. Stay with us if you like to do business or if you like technology. I usually write really cool posts explaining things that I find useful. So let’s get started. In this post, I’m going to talk about a very important concept in business and that is a lead. What is a lead? Not many people really pay attention to what qualifies someone as a lead or maybe something as a lady if you’re looking at it in the wrong way. So basically a lead is some form of contact. It could be an email, it could be a phone number, or it could be a social media like. It basically allows you to contact someone. So a lead is a person you need to think of it as a person. But the form that you have is usually the way, it’s a form of communication that you contact that person.
There are three things that qualify the person that we have the kind of contact information. Basically, these three things are very very important. The first thing they need to be interested in what you have to offer, second they need to have money to be able to afford it and third, we should be able to help them at the end of the day. If we can’t help them even if they are interested in our product, it’s not a good fit. So let me actually give you very very important insight and that is, if you want to build a business and/or run a business you need customers, right? So the idea of having customers is the most crucial and vital part of any business because without customers we don’t have a business.
So now, lead is basically the ability to turn someone who is interested in someone, who’s a customer. Generating leads gives you that ability. You cannot borrow customers without having people interested in your offerings. For example, let’s talk about a very famous company that everyone’s familiar with, let’s talk about Apple. You cannot have apple customers, let’s say you cannot have MacBook owners without having people interested in MacBooks. So that’s why a lead is so critical and important.
Basically, a lead is someone who’s interested in your offering and that could be through someone, who you have their email or their phone number or they like your Facebook page whatever that is, it allows you to be able to contact that person, we can call it the contact info. Let’s say, the lead is referred to the person, but the contact information you have the email, the phone number, the likes, and whatever that is it allows you to contact that person and get them to buy your product or service.
So, as a business, this is a part you cannot ignore. There are so many businesses out there, they ignore this part and they surprise of thinking that why they’re not successful. Because first, they think of as a funnel that’s basically what a sales funnel is, at the table you get visitors, you basically turn them into leads and then you give leads information then you offer leads, your products then leads will buy and they become customers. So that’s what a lead is, a step in the process of making a sell. Someone who is qualified by being interested, someone who has money that can afford your products and offerings, and someone that we can help, if we can get all these three requirements checked, then guess what? We’re basically having a top-quality lead, a lead that could be turned into a customer if you know how to inform them, how to kind of help them to achieve their goals and solve their problems by educating them and by telling them about your services and products and your offering.
So, think of it this way, if you ignore this then you would make no-sells then your business will fail. I just want to insist on how important leads are and why you need to pay special attention and never make the mistake of ignoring your leads. We all have some number of leads and we try to convert them but after a while we totally ignore them, it’s like you want to just get them to buy your product and buy your product and if they don’t you just forget about them. That’s the wrong way, the right way is to keep educating them, keep giving them value, so they have your brand, they have your products and offering in mind. As long as you keep in touch with them the possibility of becoming a customer gets higher and higher.
I hope through this post you understand the importance of a lead and how critical it is for your business to nurture them, to give them information, to provide value to them, so eventually they become a customer. If you got this post helpful check out those other articles that I wrote and it’s full of awesome content that you can learn in no time as you did with this post.
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